Alternative Marketing and Business Practices

Farmland with barn, silo and tractor plowing fields

Marketing and business options for small-scale producers are diverse. Find the direct marketing resources, value-added expertise, commodity data, regulatory programs and business planning tools you need to enhance your farming or ranching success. Find subject guides and links related to:



Agricultural Marketing Resource Center

USDA. Rural Development; Iowa State University.

Informs U.S. agricultural producers interested in value-added marketing. Covers commodities, marketing outlets, business planning, market research, and recommended resources.


Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers

USDA. Economic Research Service.

Examines the growth in organic markets, price premiums and characteristics of the customer base. Explores successful supply chains.


A man holding bunches of vegetables in his hands. [Source: IStock International Inc.] Community Supported Agriculture

USDA. NAL. Alternative Farming Systems Information Center.

Explore CSA, find local farms and learn about eating seasonally and regionally. Locate Organizations and Web Sites Related to Community Supported Agriculture. Review CSA Resources for Farmers.


Marketing, Business and Risk Management

National Center for Appropriate Technology. National Sustainable Agriculture Information Service.

Provides publications and information to help farmers with managing risk, planning their businesses, diversifying their output, developing new markets and adding value to farm products. Topics include: business planning and management, cooperatives, direct marketing options, funding, organic marketing and labeling, risk management and value-added and processing.


Missouri Alternatives Center: Link List

University of Missouri. Cooperative Extension Service.

Links to hundreds of full-text Extension publications that address all kinds agricultural alternatives including a wide range of livestock species and production systems. Marketing and business topics include: agribusiness, general business, marketing, community supported agriculture, cooperatives, farm management and decision making, home based businesses, farmers' markets, finance, roadside stands and value-added agriculture.


Evaluating a Rural Enterprise. Marketing and Business Guide

National Center for Appropriate Technology. ATTRA - National Sustainable Agriculture Information Service.

Summarizes selected enterprise planning guides about business, financial and marketing plans. Suggests resources that focus on evaluating a new enterprise.


United States Patent and Trademark Office

DOC. United States Patent and Trademark Office.

Contains issued agricultural and non-agricultural patents, and published applications. The database may be searched for sustainable agriculture terms and processes.


Marketing Services Division

USDA. Agricultural Marketing Service.

Works to improve food and agricultural product distribution, by providing information on farmers markets/direct marketing, marketing research, and state marketing profiles.